Majestic Bingo Online

MAJESTIC BINGO ONLINE HOLDINGS LIMITED - Free Company Check: financial information, company documents, company directors and board members, contact details, registered office, contacts, map, nature of business, cash at bank, fixed assets, current assets, current liabilities, debtors, due diligence, street view. Majestic Bingo Hall, Mount Zion, Illinois. 1.9K likes 35 talking about this 3,271 were here. The premiere bingo destination in central Illinois since 1993! Bingo and Pull Tabs, concessions. For MAJESTIC BINGO ONLINE LTD (09058603) Registered office address. The Regent Spalding, Westlode Street, Spalding, Lincolnshire, PE11 2AE. The Promotion shall be open ONLY to registered players who have an active account with the Promoter at Majestic Bingo and have met the room entry conditions as specified below Promo is valid until Midnight and may be extended by the company sole discretion.

Currently the UK’s 3rd largest retail chain, Majestic Bingo formed in 2014 following the take-over of the Apollo brand and Seldis Cooper’s chain of clubs. They have 16 clubs under their moniker.

Initially a small independent, Majestic Bingo rose out of the ashes of the unfortunate sell-off of the Top Ten Bingo chain, snapping up most of the venues and taking over with a rebranding of some of the clubs, whilst leaving several under their original Apollo Bingo brand (also owned by Top Ten).

They are now the largest of the small chains, overtaking Castle and the others with fifteen clubs in their stable. The operation has embraced social media with clubs having a presence on both Twitter and Facebook. Clubs are open most days of the week and run regular promotions.

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Majestic Bingo, which has 16 clubs throughout Britain, has used the enforced suspension of its retail business due to the Covid-19 lockdown, to reinvent its online presence in a way in which managing director Mark Jepp, believes will enhance and build the brand.

Mark Jepp explained: “The lockdown has had a profound impact on the way in which we all approach our personal and our work lives. Among the negatives - and there are a huge number impacting the business, our staff, suppliers and of course our customers – it has also provided an opportunity to reflect and reset.

“For a long time, Majestic had existed with an online offering that was adequate but lacked the WOW! that our community associates with the brand. As a consequence, the senior team mapped out a vision of where we wanted to be and agreed that if we are going to do it, then do it properly, which meant being prepared to invest at a time when income is virtually non-existent and to only work with the right partner.”

Image: Mark Jepp, managing director, Majestic Bingo

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For Majestic, the right partner was found in the shape of Positively Distinctive Media, a specialist bingo consultancy that shared the same passion for bingo and had the capabilities to transform the online offering to be one of the best in the industry.

Mark Jepp said: “Our online bingo offering was clearly not in line with our retail-led brand and player experience. We knew straight away that PDM were the right partner. They are as enthusiastic about bingo as we are and understand the business and the brand inside out.”

Moving from an everyday experience to one that really captures the Majestic personality has been key and references to ‘brand’ punctuate the vision down to the terminology used, the tone of voice, the promotional mechanics, being true to the integrity of the Majestic bingo experience and translating the sense of trust that its bricks and mortar customers have into the online space.

The solution has been to build on the profile that Mark Jepp enjoys as a ‘hands-on’ managing director. “I’m always at one of our clubs and as a consequence the customers recognise me” he explained. “Our online presence will become our 17th club and I will be fronting the promotions and initiatives as the face of and personality of the Majestic brand.”

Aware of the warnings that online will simply serve to cannibalize bricks and mortar income, the Majestic MD argues that customers are already playing online and the real danger is that they are probably playing with a competitor. Rather than keep the two verticals separate, the strategy is to embrace their coming together, with the official online launch expected to take place in the clubs when bingo is permitted to open its doors.